RK Jackson Owner/Creative Curator
Siergio is one of the premiere Contemporary R&B artists of the decade. Combining soulful influences with traditional skill through a fresh, modern lens is his approach.
For his sophomore set This Will Hurt, Siergio reached out to not only assist in executive producing the sound and flow of the project but to creative and art direct it as well.
The album tipped at 13 songs and 4 singles and in January 2018 upon release immediately shot to #1 on US iTunes R&B and would bow at #10 on Billboard R&B Album Sales, making it his first record to ever chart.
The introspective set found us collaborating on what the idea of "hurt" is and how that not only looks but sounds through Siergio. The visuals tell a story of passion and pain, pleasure and purpose.