RK Jackson Owner/Creative Curator
IMPACTFUL
EXPERIENCES
Creativity in brand alignment creates memorable, successful experiences.
With a global brand like ALDO, often times conceptualizing success across unique cultural market regions can seem near impossible. Crafting an exceptional shopping experience
around your business model offers an opportunity to analyze real-time consumer habits and garner interest in potential consumers.
The ALDO A-List Event is an exclusive shopping event that supports the fun, chic and modern shopper. As ALDO swiftly ushers in new seasons, we had the pleasure of introducing shoppers at Atlanta's Lenox Square Mall to ALDO's chic new Fall/Winter collection of shoes, handbags & accessories for both sexes.
We crafted a full-scale social media campaign around the event, promoting it's exclusivity by requiring only an RSVP by email as admission to the event. Thus, measuring interest and garnering a palatable buzz in a consumer market that desires personal premium experiences.
With the metropolitan boutique consumer that ALDO appeals to, modern and fashion-forward visuals were needed when crafting this campaign. Aligning with ALDO's already established brand standards and adding RK Jackson I Atlanta's vision, ALDO Atlanta-Lenox Square was able to craft an exceptional shopping experience and
exceed sales goal by 106%.
Marketing Strategy. Event Marketing.
Campaign Development. Event Logistics.
Art Direction. Event Hosting.
